Brand Extension Push Strategy

from by Sondi

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We chose the title by randomly pointing to words in a first year Business textbook.


boy, you're gonna love this
you're gonna scarcely believe what your eyes are seeing here
know we got you covered
and we can promise that you've only dreamed what we're givin' ya

boy, it's gonna last ya
it's gonna last ya the rest of your life and another one
wave to your doctor
you're gonna miss when he tell you you'd die if you live for

boy, it's gonna cure ya
it's gonna scrape off the rust and you'll shine like a new machine
leave all your frayed ends
you're gonna silently move as you crush what's between you and

everything you want is
everything we got here for ya


from Unbroken Thread, released July 5, 2012



all rights reserved


Sondi St John's, Newfoundland and Labrador

Sondi are a brainy progressive art rock band who happen to study brains, progressive politics, graphic arts and rocks in the daytime.

Brian Roome - Keyboards
Drew Brown - Bass
Liam Peacock - Singing and Guitar
Aiden Dunne - Drums

Chris Donnelly - Live drums, summer 2012
... more

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